Frequently Asked Questions

The Deep-Dive Report is a 14+ page detailed PDF built on your actual submitted numbers. In addition to everything in the free report, it includes:

• "What-if" profit calculations — see exactly how a small price change or load-factor adjustment affects your annual bottom line
• Review strategy recommendations — specific tactics to drive higher-quality bookings at full rate
• 90-day margin-protection action plan — prioritized next steps you can act on immediately
• Guarantee: If the Deep-Dive Report doesn't give you a clear, prioritized roadmap to higher profits, email us within 7 days of receipt—full refund, no hassle.

It is delivered within a few hours of your survey submission, and on the same business day in most cases.

No subscription, no recurring charges, no hidden fees. The $199 is a single one-time payment for your Deep-Dive Profit Analysis Report. Once you pay, that's it — there is nothing more to buy unless you choose to.

You'll never be auto-charged, enrolled in a trial, or sent unexpected invoices. The same goes for the free report — your email address is used to deliver your report, not to subscribe you to anything.

Yes. You are never obligated to decide at the time of the survey. Start with the free Summary Report, see the value for yourself, and if you want the full deep-dive analysis — including the "what-if" profit calculations and 90-day action plan — you can upgrade at any point after receiving your free report.

Simply reply to your report delivery email or visit the upgrade page and reference your original submission.

Kanko Metrics is primarily a one-time diagnostic and analysis service. Most operators start with the free Starter Profit Assessment Report and, if they want a more detailed review, upgrade to the $199 Deep-Dive Report.

The focus is on giving you a clear, practical diagnosis of where margin is being won or lost inside your current tours. If additional follow-up support is needed after the report, that can be discussed separately based on scope.

The deliverable is designed to be practical, not generic. Depending on the report level, it may include a pricing review, identification of margin leakage, what-if profit calculations, tour or departure-level profitability logic, and a prioritized action plan.

In other words, we are not just telling you to “grow revenue.” We show where profit is likely being weakened, what financial levers matter most, and which changes could have the biggest impact first.

Your individual data is never shared or sold. The information you submit — your pricing, load factors, margins, and business details — is used solely to produce your personal report. It is not disclosed to third parties, competitors, booking platforms, or advertisers.

Anonymized and aggregated data, where no individual operator is identifiable, may be used to produce general industry research or benchmarks. But your specific submission stays private.

Your email is used to deliver your report. We may follow up with a short note to confirm you received it and ask if you have questions — but we will not enroll you in a newsletter, drip campaign, or any automated marketing sequence without your explicit permission.

You can opt out of any communication at any time by replying to our email with "unsubscribe" or by clicking the unsubscribe link.

Your answers are benchmarked against tour-operator best practices across four key profit levers: pricing structure, load-factor efficiency, per-guest margin, and review strategy. The analysis compares where your operation currently sits against what operators with similar profiles are achieving.

Most hidden profit doesn't require a single new booking. It's already inside the tours you're running — locked behind prices that are set too low, costs that were never broken out, and margin leaks that are invisible without a structured analysis. The report shows you specifically where those gaps are and what closing them is worth in real dollars.

We focus exclusively on profitability at the tour level, rather than at the overall business level. This is where the real diagnostic value exists, because factors like pricing, utilization, discounting, supplier costs, labor, and booking-channel mix directly impact margins on each individual tour.

Our goal is to identify which specific tours are generating strong margins, which are underperforming, and what is driving those differences, rather than evaluating profitability at the company-wide level.

We evaluate weak margins by breaking profitability into its major drivers instead of treating “low profit” as one vague problem. That usually means reviewing price levels, average load factor, discounting patterns, booking-channel mix, direct supplier and labor costs, and how overhead is being assigned across tours or departures.

From there, we identify which levers are doing the most damage so you can focus on the few changes most likely to improve margin first.

For the initial review, we usually ask for practical operating information rather than a full accounting package. That typically includes your main tours, approximate price points, typical guest counts or load factors, booking patterns, major direct cost categories, and a simple view of overhead.

For the free assessment, the process is intentionally lightweight and survey-based. For a deeper review, more specific tour, departure, pricing, and cost detail helps make the margin diagnosis more precise.

Yes. A common example is a tour that looks healthy on top-line sales, but once commissions, guide time, supplier expenses, discounting, and overhead are properly considered, the true margin is much thinner than it first appears.

In those cases, the biggest profit opportunity usually is not more bookings, but better margin control — reducing discount leakage, improving load-factor discipline, and allocating costs more accurately so the tour retains more profit from the revenue it already generates.

Yes — often more so. Profitable operators frequently have the most to gain from optimization, because they have the booking volume and pricing power to amplify even small improvements. If you're already running full tours at strong rates, a 5–10% margin improvement per guest compounds significantly across a season.

The analysis will either confirm that your model is well-optimized, which is valuable to know, or it will surface specific areas — often in pricing structure, load-factor management, or add-on revenue — where further gains are available. Either outcome is worth 10–15 minutes.

Not at this time. Kanko Metrics is currently focused exclusively on tour operators based in the United States who offer domestic tours within the country. This allows us to keep the analysis tightly calibrated to the U.S. market — its pricing norms, booking patterns, and operational structures.

If you're based outside the U.S. and would like to be notified when we open to your country, we'd love to hear from you.

Notify Me When My Country Opens →

No. The Kanko Metrics analysis is built exclusively for tour operators and activity-based businesses. The entire framework — the questions, benchmarks, and profit levers — is calibrated around guided experience economics: load factors, per-guest margins, and tour pricing structures. These are fundamentally different from hotel drivers like occupancy rates, ADR, and RevPAR, and applying the wrong framework would produce misleading results.

If you run a hotel and operate guided tours or activities, those tour components may qualify — but the accommodation business itself does not. Contact us if you have questions about our future international plans.