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Question 3

How many guests do you host in a typical month (all tours combined)?

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Question 4

What is your typical price per guest for your main tour?

If pricing varies, enter your most common adult rate.

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Question 5

How do you usually set your tour prices?

Add Up All Costs and Mark Up From There Look at What Competitors Are Charging Charge More in Peak Season and Less in the Off-Season Price Based on What Customers Seem Willing to Pay Just Raised Old Prices a Bit Each Year

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Question 6

Which pricing methods do you currently use in your business?

Choose all that apply

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Question 7

Do you currently offer guests any paid add-ons (photos, drink packages, celebration upgrades, etc.)?

Yes, and they sell well Yes, but very few guests buy them No, but I'm interested No, I've never considered it

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Question 8

Where do your bookings currently come from?

Choose all that apply

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Question 9

Do you give guests a free keepsake — like a sticker, wristband, or postcard — designed to remind them of the experience long after the tour ends?

Yes, regularly Occasionally No, but I'd like to No, I haven't thought about it

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Question 10

For your OTA bookings (TripAdvisor/Viator, GetYourGuide, etc.), what average commission do you pay?

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Question 11

For your main tour, what is your typical maximum capacity per departure?

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Question 12

How often do you run departures that feel "too empty" to be profitable?

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Question 13

How clearly do you track which tours, times, or days are most profitable?

Very clearly, with numbers Somewhat clearly, mostly by feeling We have a rough idea We don't really track this

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Question 14

In a typical year, which months are your busiest for tours?

Choose all that apply

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Question 15

In which situations do you offer discounts or special deals?

Choose all that apply

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Question 16

How disciplined is your discounting process?

Unplanned discounting is one of the most common ways tour operators quietly erode their profits without realising it.

Very controlled, based on clear rules Somewhat controlled, but flexible Mostly reactive — we discount when we feel we have to We discount freely with no set process or limits

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Question 18

How do you usually ask guests for reviews?

Choose all that apply

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Question 19

How consistently do you or your team reply to online reviews?

Replying to reviews — both positive and negative — is one of the few free actions that directly influences whether new guests choose you over a competitor.

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Question 20

How many hours each week can you realistically and consistently spend improving the pricing, capacity management, and sales channels just for tours themselves? (not the overall business)

Less than 1 hour 1–3 hours 4–7 hours 8+ hours

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Question 21

If you could change just one thing in your business in the next 3–6 months, what would it be?

Your answer helps us prioritise the recommendations in your report around what matters most to you. If nothing, type "Nothing".

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Question 22

Share a bit about your company so we can personalize the results output.

What is your main operating city and state (or region)?

First name

Last name

Company

Company URL

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